Promoting Peace Through Business

This movie tells the Moshe and Ali story, and how Pesto and Tapenades was born.

Our Expertise

The Peaceworks model focuses on mobilizing peoples striving to co-exist in embattled areas to produce top-notch food product. The PeaceWorks approach calls for first identifying potential trading partners, and then devising business plans that facilitate both cooperation and consumer value. Throughout the years, Peaceworks has excelled in sourcing/matchmaking, marketing, sales & distribution and new product development. Learn more below.


Thanks to a very diverse, international team, PeaceWorks has successfully sourced products in various volatile regions throughout the world including the Middle East, Central America, South East Asia and Africa. The quality of our management and the ease with which we have been able to enter foreign markets has been made possible by our multi-cultural mix of experienced professional managers and, experts in their respective fields. The PeaceWorks approach focuses on practicing not only on business expertise, but also the language skills and cultural sensitivity necessary to succeed in a diversifying global environment.


The PeaceWorks approach calls for providing effective marketing consultation to its trading partners and yielding products that aim to set the stage in an ever-changing arena. PeaceWorks has been able to develop effective market strategies resulting from our keen understanding of the U.S. and global consumer markets. Rooted in extensive research, our marketing team has a record of defining goals and aggressive strategies for each product, including customizing product formulas to appeal to American tastes. PeaceWorks' innovative design team has always been dedicated to creating new packaging and labeling to create brands that cut through the clutter.

Sales & Distribution

At its peak, the Peaceworks network spanned eight food industry segments, covering all 50 states and selling in over 5000 retail outlets in the U.S alone. By utilizing the most sophisticated computer software and a comprehensive Internet strategy, PeaceWorks has focused on creating an easy and accessible ordering process.

Product Development

PeaceWorks has always believed in providing product development guidance to trading partners. Specialized teams experienced in "what's hot and what's not," have researched and reviewed products and recommended changes that ensure products are a fit for the U.S. market. The PeaceWorks process calls for choosing new products to further develop, market, distribute and sell in the United States is selective and rigorous. Historically, only 3-5 %t of the products submitted passed the first review stage. Only a product of exceptional quality and market potential is given development consideration. When screening products, the Peaceworks approach calls for screening the respective companies to ensure compliance with our PeaceWorks' social guidelines.