KIND’s Explosive Growth and Rise in Rankings Continues KIND Jumps to #4 Nutrition Bar in Natural Food Store Rankings“KIND Plus” – First Line Extension Hits Shelves Nationwide This Summer June 30, 2008 (New York, NY) – As the nutrition bar category continues brisk sales thanks to consumer demand for convenient, healthy, and delicious snacking options, KIND Fruit + Nut Bars have carved out a position as an emerging category champion by outpacing competitors and growing at a blistering rate. With an impressive network of retailers and distributors, international expansion to four continents, and the first new line ever from KIND Snacks – “KIND Plus” – hitting shelves nationwide this summer, KIND is well positioned to become a household name in healthy snacking.
 “This brand is changing expectations of what ‘healthy snacking’ means,” said Daniel Lubetzky, Founder and CEO of PeaceWorks Holdings, the makers of KIND Fruit + Nut Bars.  “We don’t just create snacks that are healthier than typical junk food composed of high-fructose corn syrup and hydrogenated oils. KIND creates all-natural, healthy snacks that taste better and whose ingredients you can see and pronounce.” 
 Recent market reports and glowing recommendations from influential magazines tell the compelling story behind KIND’s growth and success:
 ·         Family Circle (April 2008): “Snacking is easier than ever with these delicious on-the-go options.”
·         SPINS Market Data (April 2008) – KIND Fruit + Nut Bars rise in natural food store rankings to become the fourth best-selling nutrition bar brand in the category.
·         Natural Health (June 2008) – “We tasted dozens and picked these four…all of which contain real fruit and nuts instead of high-fructose corn syrup and hydrogenated oils.”
·         IRI Data (June 2008) – Unit sales growth over the past year for KIND’s four best-selling bars ranged from 91 to 127 percent and outpaced all other competitors among the top 100.
·         Grocery Headquarters (May 2008) – “Bars are KIND to your body.”
·         SPINS Market Data (April 2008) – Unit sales of KIND Bars increased 96 percent in grocery stores nationwide over the past year.
 Since the start of 2008, KIND has expanded its sales locations by over one thousand in the United States, bringing the total number of retail locations to over 15,000 stores nationwide.  KIND is presently sold in nearly every major retail and grocery chain in the United States including 7-11, Albertson’s, A&P, Duane Reade, Kroger, Meijer, Publix, Safeway, Shaw’s, Trader Joe’s, Wal-Mart, Whole Foods, Wild Oats, and Vitamin Shoppe.
 “In addition to securing new distribution agreements in foreign markets, we’ve been thrilled to add major retailers like 7-11 in recent months,” said Rami Leshem, Senior Vice President of Sales for PeaceWorks. “Between the launch of KIND Plus this summer and the original line’s success, KIND’s potential as a healthy snacking brand is limitless.”
 To manage the brand’s growth, this month PeaceWorks also announced the hiring of Frank Smith as Vice President of Marketing and New Business Development to lead the expansion and growth of KIND. Prior to joining PeaceWorks, Smith was Vice President, Emerging Markets at Dale and Thomas Popcorn, where he identified, implemented, managed and grew the Dale and Thomas Popcorn brand in multiple channels including major retail throughout the United States. PeaceWorks has doubled its staff over the past 12 months and is looking to fill several additional positions in sales, marketing and operations to manage its growth.
  Media Contact:

  About KIND Fruit+Nut Bars  KIND is an award-winning brand of all-natural fruit and nut bars made by Peaceworks, a “not-only-for-profit” gourmet and healthy foods company based out of New York, NY. Since its launch in 2004, KIND’s handmade bars have quickly ascended the ranks of the nutrition bar category to become one of the Top 4 selling brands in natural food stores across the United States, according to SPINS Market Data. Available in over 15,000 locations in every state in the U.S., KIND offers a delicious, wholesome, and healthy alternative to the mash-up energy bars largely composed of emulsified fillers like high-fructose corn syrup and hydrogenated oils. Among other high praise and awards, KIND won Health Magazine’s “Snack of the Year” in 2005. Learn more about KIND by visiting us online at www.kindsnacks.com.  
About PeaceWorks Holdings LLC PeaceWorks Holdings LLC is a “not-only-for-profit” gourmet and healthy foods company based out of New York, NY. Since its beginnings in 1994, PeaceWorks Holdings has been a business that pursues both profit and peace. PeaceWorks currently sells three different lines of products: KIND Fruit + Nut Bars, Bali Spice (Asian cooking sauces), and MEDITALIA Tapenades and Pestos.
 KIND is an award-winning brand of all-natural fruit and nut bars that donates five percent of profits to the PeaceWorks Foundation’s philanthropic efforts. Bali Spice is a gourmet line of ready-to-use sauces from Thai, Indian and Chinese cuisine, and made in a woman-owned factory in Indonesia, through the cooperation of Christians, Buddhists and Muslims. MEDITALIA Tapenades and Pestos are produced in Israel through cooperation between Israelis and Arabs from neighborhood countries. Similar to KIND, five percent of profits from Bali Spice and MEDITALIA sales also go to the PeaceWorks Foundation.
 The PeaceWorks Foundation is a non-profit organization that fosters co-existence between people in conflict across the world, and particularly in the Middle East. The company has made such an impact with its efforts that in December 2007, PeaceWorks won Fast Company’s “Social Capitalist Award” for the fourth consecutive year. Earlier this spring, the PeaceWorks Foundation and its OneVoice Movement to foster co-existence in the Middle East received the prestigious $1 million award from the Skoll Foundation for Social Entrepreneurship. Learn more about PeaceWorks and OneVoice Movement at www.peaceworks.com and www.onemillionvoices.org.