Epicurious.com Names KIND Plus “Best in Show” 
Celebrated Conde Nast Blog Offers Praise for KIND at 54^th Fancy Food Show  “KIND Plus” – First Line Extension Hits Shelves Nationwide This Summer
 July 7, 2008 (New York, NY) – With over 180,000 products on display, KIND Plus was tapped by the editors of Epicurious.com as one of ten selections for “Best of Show” at the NASFT’s 54^th Annual Summer Fancy Food Show held at the Jacob Javits Center in New York last weekend. The first new line ever from KIND Snacks, KIND Plus introduces six new flavors and brings enhanced nutrition to the delicious taste loyal fans of KIND Fruit + Nut Bars have come to expect. Consumers will quickly recognize the new bars since KIND Plus is made with all-natural ingredients you can see and pronounce, just like the original line of KIND Fruit+Nut Bars. 
 The editors at Epicurious gave KIND Plus offered high praise for taste:
 “Still made with natural ingredients you can actually see and pronounce, these tasty KIND nutrition bars are now enhanced with antioxidants, calcium, protein, and omega-3s. We couldn’t get enough of the tropical Mango Macadamia with calcium and the Cranberry & Almond with antioxidants.”
 You can see the full list of “Best in Show” products for yourself at:  http://www.epicurious.com/articlesguides/blogs/editor/2008/07/best-of-the-200.html
 The six new flavors in the KIND Plus line include Cranberry & Almond, Passion Fruit Macadamia, Mango Macadamia, Almond & Cashew, Strawberry Nut Delight, and Almond, Walnut & Macadamia. The bars will be available nationwide later this summer. Visit our website at www.kindsnacks.com for more details on these new bars and other KIND Snacks.
  Media Contact:

Phil Walotsky

(212) 616-3006 x210

philip@peaceworks.net

 Sales Contact:

Rami Leshem

(212) 616-3006 x108

rami@peaceworks.net

 
 About KIND Fruit+Nut Bars  KIND is an award-winning brand of all-natural fruit and nut bars made by Peaceworks, a “not-only-for-profit” gourmet and healthy foods company based out of New York, NY. Since its launch in 2004, KIND’s handmade bars have quickly ascended the ranks of the nutrition bar category to become one of the Top 4 selling brands in natural food stores across the United States, according to SPINS Market Data. Available in over 15,000 locations in every state in the U.S., KIND offers a delicious, wholesome, and healthy alternative to the mash-up energy bars largely composed of emulsified fillers like high-fructose corn syrup and hydrogenated oils. Among other high praise and awards, KIND won Health Magazine’s “Snack of the Year” in 2005. Learn more about KIND by visiting us online at www.kindsnacks.com.
 About PeaceWorks Holdings LLC PeaceWorks Holdings LLC is a “not-only-for-profit” gourmet and healthy foods company based out of New York, NY. Since its beginnings in 1994, PeaceWorks Holdings has been a business that pursues both profit and peace. PeaceWorks currently sells three different lines of products: KIND Fruit + Nut Bars, Bali Spice (Asian cooking sauces), and MEDITALIA Tapenades and Pestos.
 KIND is an award-winning brand of all-natural fruit and nut bars that donates five percent of profits to the PeaceWorks Foundation’s philanthropic efforts. Bali Spice is a gourmet line of ready-to-use sauces from Thai, Indian and Chinese cuisine, and made in a woman-owned factory in Indonesia, through the cooperation of Christians, Buddhists and Muslims. MEDITALIA Tapenades and Pestos are produced in Israel through cooperation between Israelis and Arabs from neighborhood countries. Similar to KIND, five percent of profits from Bali Spice and MEDITALIA sales also go to the PeaceWorks Foundation.
 The PeaceWorks Foundation is a non-profit organization that fosters co-existence between people in conflict across the world, and particularly in the Middle East. The company has made such an impact with its efforts that in December 2007, PeaceWorks won Fast Company’s “Social Capitalist Award” for the fourth consecutive year. Earlier this spring, the PeaceWorks Foundation and its OneVoice Movement to foster co-existence in the Middle East received the prestigious $1 million award from the Skoll Foundation for Social Entrepreneurship.
 Learn more about PeaceWorks and OneVoice Movement at www.peaceworks.com and www.onemillionvoices.org.