GROWING OVER 2000% in ONE YEAR? KIND Fruit + Nut surprises category with extraordinary gains

New York, NY, March 24, 2006– According to SPINS data, KIND was the single fastest growing energy and healthy snack bar line in the natural foods category when comparing to its year ago sales, and the second fastest growing energy and healthy snack bar line when measuring total market share acquisition. To be exact, KIND grew 2,347% when comparing year ago sales to year to date sales and 2,629% when measuring unit share of category.

In other words, among hundreds of competitors including CLIF, Lara Bar, Luna, Powerbar, Balance, Kashi, no other bar experienced as much growth as KIND Fruit + Nut. And it didn’t just creep in, but it also found itself among the top 10 items in the category.

The SPINS data merely supports what scores of food critics and reporters say about the new line. HEALTH Magazine named it “Best Snack of 2005.” The NASFT ranked it as “One of the Best New Products in 2005.”

KIND’s steep growth may be attributed to two main factors including an evolution of snacking. Health-conscious consumers are more aware of the heart-healthy attributes obtained from consuming nuts. And since KIND is made from premium whole nuts including almonds, Brazil nuts, peanuts, walnuts and macadamia nuts, it is a smart option for those pursuing healthy snacking. KIND is also a good source of fiber, low in sodium, gluten-free, wheat-free and dairy-free (except for yogurt and chocolate coated).

Taste ranks as the second reason for KIND’s immediate success. Other competitors process their bars, bringing to market mealy slabs with unrecognizable ingredients. All-natural KIND is handmade so what you see is simply… what you get.

KIND Fruit + Nut is a PeaceWorks brand. PeaceWorks was established in 1994 to act as a catalyst for peace by encouraging joint business ventures among people of different backgrounds in volatile regions worldwide. PeaceWorks donates 5% of its profits to the PeaceWorks Foundation’s OneVoice Movement, www.OneVoiceMovement.org, empowering ordinary Palestinians and Israelis to seize back the agenda for conflict resolution.