Spreading More Peace MeditaliaTM Mediterranean Style Spreads and Pestos Sauces
July 11, 1999, New York, New York– PeaceWorks is proud to announce the arrival of MeditaliaTM pestos and spreads, the socially conscious corporation’s latest addition to their growing family of high quality gourmet food items. MeditaliaTM brings a Mediterranean flair to the American kitchen AND promotes peace in the Middle East.
MeditaliaTM pestos and spreads are all natural, easy-to-use, dairy-free, and Kosher certified. Mediterranean favorites like MeditaliaTM’s exotic Roasted Red Pepper Pesto Sauce, Tuscan Eggplant, and Black Olive Spreads, add a quick and zesty Mediterranean kick to sandwiches, pastas, and appetizers.
Whether they be stirred into soups, salsas or salad dressings; used to marinate meats, poultry, or shrimp- MeditaliaTM pestos and spreads are a simple, tasty way to incorporate the healthy and delicious Mediterranean diet into today’s active and demanding lifestyle. MeditaliaTM pestos and spreads are made of extra virgin olive oil, fresh vegetables, and spices to complement perfectly the grains, pastas and breads that are the foundation of the Mediterranean diet.
Competitively priced and designed to add a gourmet look to any retail outlet, MeditaliaTM is available in seven delicious flavors. MeditaliaTM gives today’s consumers what they are looking for- an affordable, healthy Mediterranean alternative.
"Before launching MeditaliaTM, we performed six consumer round tables and conducted three full depth market surveys to ensure the lines are at the forefront of consumers’ demands," said Daniel Lubetzky, PeaceWorks President and Founder.
In addition, like all PeaceWorks products, MeditaliaTM is made through an Arab/Israeli cooperative venture. PeaceWorks was established to act as a catalyst for peace by encouraging joint business ventures among people of different backgrounds in conflict regions worldwide.
PeaceWorks’ goal is to maximize economic returns while promoting cooperation in the regions where it operates. We look for businesses that make high-quality products suitable for export and that would profit from working in concert with their neighbors.