KIND Plus Nutrition Bar Named 
  “Best New Product” at Natural Products Expo East

– KIND Plus “Mango Macadamia” Singled Out for Top Prize –
   – KIND Plus Available Nationwide –

October 21, 2008 (New York, NY) – While thousands of food products were showcased at the Natural Products Expo East this past weekend at the Boston Convention & Exhibition Center, only one came away with the title of “Best New Product”: KIND Plus. The Mango Macadamia flavor of KIND Plus – the first new line of products since the launch of PeaceWorks’ original KIND Fruit + Nut Bars – was singled out at the massive tradeshow’s New Product Showcase as the best new food item. The contest was sponsored and officiated by the Natural Products Association and The Natural Foods Merchandiser magazine.

“Considering how many products were under consideration, we’re both thrilled and humbled,” said Daniel Lubetzky, Founder and CEO of PeaceWorks Holdings, the makers of KIND Fruit + Nut Bars.  “It’s an incredible honor to have industry leaders single out a KIND Snack as the best new food product at a show as large as Expo East.” 

In addition to trade show awards, KIND’s growth and appeal has been recognized by leaders in the grocery industry through the press. In August, the food writers at The Philadelphia Inquirer proclaimed KIND “our favorite bars”, and a September story profiling KIND in the San Antonio Express-News, cited high praise from Yvan Cournoyer, category manager for H-E-B:

“Last year, it was one of the best sellers for the H-E-B stores that had it. So at the beginning of 2008, we made a strategic decision to bring it to the vast majority.” KIND bars went into 125 H-E-B stores in July. Within the chain, that puts it in the same league as PowerBar and Clif Bar, among the highest profile energy bars in the industry.  “So in a few short years, it went from being this obscure product to mainstream,” Cournoyer said. “It’s a very sought after energy bar that tastes great and is very healthy for you. At the same time, there’s a great story behind the KIND company.”

Introducing six new distinctive flavors like Cranberry & Almond, Almond & Cashew, and Passion Fruit Macadamia, KIND Plus brings enhanced nutrition to the delicious taste consumers have come to expect from KIND by adding targeted supplements like calcium, antioxidants, protein, and Omega-3. Loyal fans of KIND will quickly recognize the new bars since KIND Plus is made with all-natural ingredients you can see and pronounce, and bursting with flavor and freshness, just like the original line of KIND Fruit+Nut Bars. 

Since the start of 2008, KIND has expanded its sales locations by over five thousand in the United States, bringing the total number of retail locations to over 20,000 stores nationwide.  KIND is presently sold in nearly every major retail and grocery chain in the United States including 7-11, Albertson’s, A&P, Duane Reade, GNC, Kroger, Meijer, Publix, Safeway, Shaw’s, Trader Joe’s, Wal-Mart, Whole Foods, Wild Oats, and Vitamin Shoppe.

Media Contact:
  Phil Walotsky
  (212) 616-3006 x210
  philip@peaceworks.net

Sales Contact:
  Rami Leshem
  (212) 616-3006 x108
  rami@peaceworks.net
About KIND Fruit+Nut Bars

KIND is an award-winning brand of all-natural fruit and nut bars made by Peaceworks, a “not-only-for-profit” gourmet and healthy foods company based out of New York, NY. Since its launch in 2004, KIND’s handmade bars have quickly ascended the ranks of the nutrition bar category to become one of the Top 4 selling brands in natural food stores across the United States, according to SPINS Market Data. Available in over 20,000 locations in every state in the U.S., KIND offers a delicious, wholesome, and healthy alternative to the mash-up energy bars largely composed of emulsified fillers like high-fructose corn syrup and hydrogenated oils. Among other high praise and awards, KIND won Health Magazine’s “Snack of the Year” in 2005. Learn more about KIND by visiting us online at www.kindsnacks.com.

Epicurious.com Names KIND Plus “Best in Show” 
Celebrated Conde Nast Blog Offers Praise for KIND at 54^th Fancy Food Show  “KIND Plus” – First Line Extension Hits Shelves Nationwide This Summer
 July 7, 2008 (New York, NY) – With over 180,000 products on display, KIND Plus was tapped by the editors of Epicurious.com as one of ten selections for “Best of Show” at the NASFT’s 54^th Annual Summer Fancy Food Show held at the Jacob Javits Center in New York last weekend. The first new line ever from KIND Snacks, KIND Plus introduces six new flavors and brings enhanced nutrition to the delicious taste loyal fans of KIND Fruit + Nut Bars have come to expect. Consumers will quickly recognize the new bars since KIND Plus is made with all-natural ingredients you can see and pronounce, just like the original line of KIND Fruit+Nut Bars. 
 The editors at Epicurious gave KIND Plus offered high praise for taste:
 “Still made with natural ingredients you can actually see and pronounce, these tasty KIND nutrition bars are now enhanced with antioxidants, calcium, protein, and omega-3s. We couldn’t get enough of the tropical Mango Macadamia with calcium and the Cranberry & Almond with antioxidants.”
 You can see the full list of “Best in Show” products for yourself at:  http://www.epicurious.com/articlesguides/blogs/editor/2008/07/best-of-the-200.html
 The six new flavors in the KIND Plus line include Cranberry & Almond, Passion Fruit Macadamia, Mango Macadamia, Almond & Cashew, Strawberry Nut Delight, and Almond, Walnut & Macadamia. The bars will be available nationwide later this summer. Visit our website at www.kindsnacks.com for more details on these new bars and other KIND Snacks.
  Media Contact:

Phil Walotsky

(212) 616-3006 x210

philip@peaceworks.net

 Sales Contact:

Rami Leshem

(212) 616-3006 x108

rami@peaceworks.net

 
 About KIND Fruit+Nut Bars  KIND is an award-winning brand of all-natural fruit and nut bars made by Peaceworks, a “not-only-for-profit” gourmet and healthy foods company based out of New York, NY. Since its launch in 2004, KIND’s handmade bars have quickly ascended the ranks of the nutrition bar category to become one of the Top 4 selling brands in natural food stores across the United States, according to SPINS Market Data. Available in over 15,000 locations in every state in the U.S., KIND offers a delicious, wholesome, and healthy alternative to the mash-up energy bars largely composed of emulsified fillers like high-fructose corn syrup and hydrogenated oils. Among other high praise and awards, KIND won Health Magazine’s “Snack of the Year” in 2005. Learn more about KIND by visiting us online at www.kindsnacks.com.
 About PeaceWorks Holdings LLC PeaceWorks Holdings LLC is a “not-only-for-profit” gourmet and healthy foods company based out of New York, NY. Since its beginnings in 1994, PeaceWorks Holdings has been a business that pursues both profit and peace. PeaceWorks currently sells three different lines of products: KIND Fruit + Nut Bars, Bali Spice (Asian cooking sauces), and MEDITALIA Tapenades and Pestos.
 KIND is an award-winning brand of all-natural fruit and nut bars that donates five percent of profits to the PeaceWorks Foundation’s philanthropic efforts. Bali Spice is a gourmet line of ready-to-use sauces from Thai, Indian and Chinese cuisine, and made in a woman-owned factory in Indonesia, through the cooperation of Christians, Buddhists and Muslims. MEDITALIA Tapenades and Pestos are produced in Israel through cooperation between Israelis and Arabs from neighborhood countries. Similar to KIND, five percent of profits from Bali Spice and MEDITALIA sales also go to the PeaceWorks Foundation.
 The PeaceWorks Foundation is a non-profit organization that fosters co-existence between people in conflict across the world, and particularly in the Middle East. The company has made such an impact with its efforts that in December 2007, PeaceWorks won Fast Company’s “Social Capitalist Award” for the fourth consecutive year. Earlier this spring, the PeaceWorks Foundation and its OneVoice Movement to foster co-existence in the Middle East received the prestigious $1 million award from the Skoll Foundation for Social Entrepreneurship.
 Learn more about PeaceWorks and OneVoice Movement at www.peaceworks.com and www.onemillionvoices.org.

KIND’s Explosive Growth and Rise in Rankings Continues KIND Jumps to #4 Nutrition Bar in Natural Food Store Rankings“KIND Plus” – First Line Extension Hits Shelves Nationwide This Summer June 30, 2008 (New York, NY) – As the nutrition bar category continues brisk sales thanks to consumer demand for convenient, healthy, and delicious snacking options, KIND Fruit + Nut Bars have carved out a position as an emerging category champion by outpacing competitors and growing at a blistering rate. With an impressive network of retailers and distributors, international expansion to four continents, and the first new line ever from KIND Snacks – “KIND Plus” – hitting shelves nationwide this summer, KIND is well positioned to become a household name in healthy snacking.
 “This brand is changing expectations of what ‘healthy snacking’ means,” said Daniel Lubetzky, Founder and CEO of PeaceWorks Holdings, the makers of KIND Fruit + Nut Bars.  “We don’t just create snacks that are healthier than typical junk food composed of high-fructose corn syrup and hydrogenated oils. KIND creates all-natural, healthy snacks that taste better and whose ingredients you can see and pronounce.” 
 Recent market reports and glowing recommendations from influential magazines tell the compelling story behind KIND’s growth and success:
 ·         Family Circle (April 2008): “Snacking is easier than ever with these delicious on-the-go options.”
·         SPINS Market Data (April 2008) – KIND Fruit + Nut Bars rise in natural food store rankings to become the fourth best-selling nutrition bar brand in the category.
·         Natural Health (June 2008) – “We tasted dozens and picked these four…all of which contain real fruit and nuts instead of high-fructose corn syrup and hydrogenated oils.”
·         IRI Data (June 2008) – Unit sales growth over the past year for KIND’s four best-selling bars ranged from 91 to 127 percent and outpaced all other competitors among the top 100.
·         Grocery Headquarters (May 2008) – “Bars are KIND to your body.”
·         SPINS Market Data (April 2008) – Unit sales of KIND Bars increased 96 percent in grocery stores nationwide over the past year.
 Since the start of 2008, KIND has expanded its sales locations by over one thousand in the United States, bringing the total number of retail locations to over 15,000 stores nationwide.  KIND is presently sold in nearly every major retail and grocery chain in the United States including 7-11, Albertson’s, A&P, Duane Reade, Kroger, Meijer, Publix, Safeway, Shaw’s, Trader Joe’s, Wal-Mart, Whole Foods, Wild Oats, and Vitamin Shoppe.
 “In addition to securing new distribution agreements in foreign markets, we’ve been thrilled to add major retailers like 7-11 in recent months,” said Rami Leshem, Senior Vice President of Sales for PeaceWorks. “Between the launch of KIND Plus this summer and the original line’s success, KIND’s potential as a healthy snacking brand is limitless.”
 To manage the brand’s growth, this month PeaceWorks also announced the hiring of Frank Smith as Vice President of Marketing and New Business Development to lead the expansion and growth of KIND. Prior to joining PeaceWorks, Smith was Vice President, Emerging Markets at Dale and Thomas Popcorn, where he identified, implemented, managed and grew the Dale and Thomas Popcorn brand in multiple channels including major retail throughout the United States. PeaceWorks has doubled its staff over the past 12 months and is looking to fill several additional positions in sales, marketing and operations to manage its growth.
  Media Contact:

  About KIND Fruit+Nut Bars  KIND is an award-winning brand of all-natural fruit and nut bars made by Peaceworks, a “not-only-for-profit” gourmet and healthy foods company based out of New York, NY. Since its launch in 2004, KIND’s handmade bars have quickly ascended the ranks of the nutrition bar category to become one of the Top 4 selling brands in natural food stores across the United States, according to SPINS Market Data. Available in over 15,000 locations in every state in the U.S., KIND offers a delicious, wholesome, and healthy alternative to the mash-up energy bars largely composed of emulsified fillers like high-fructose corn syrup and hydrogenated oils. Among other high praise and awards, KIND won Health Magazine’s “Snack of the Year” in 2005. Learn more about KIND by visiting us online at www.kindsnacks.com.  
About PeaceWorks Holdings LLC PeaceWorks Holdings LLC is a “not-only-for-profit” gourmet and healthy foods company based out of New York, NY. Since its beginnings in 1994, PeaceWorks Holdings has been a business that pursues both profit and peace. PeaceWorks currently sells three different lines of products: KIND Fruit + Nut Bars, Bali Spice (Asian cooking sauces), and MEDITALIA Tapenades and Pestos.
 KIND is an award-winning brand of all-natural fruit and nut bars that donates five percent of profits to the PeaceWorks Foundation’s philanthropic efforts. Bali Spice is a gourmet line of ready-to-use sauces from Thai, Indian and Chinese cuisine, and made in a woman-owned factory in Indonesia, through the cooperation of Christians, Buddhists and Muslims. MEDITALIA Tapenades and Pestos are produced in Israel through cooperation between Israelis and Arabs from neighborhood countries. Similar to KIND, five percent of profits from Bali Spice and MEDITALIA sales also go to the PeaceWorks Foundation.
 The PeaceWorks Foundation is a non-profit organization that fosters co-existence between people in conflict across the world, and particularly in the Middle East. The company has made such an impact with its efforts that in December 2007, PeaceWorks won Fast Company’s “Social Capitalist Award” for the fourth consecutive year. Earlier this spring, the PeaceWorks Foundation and its OneVoice Movement to foster co-existence in the Middle East received the prestigious $1 million award from the Skoll Foundation for Social Entrepreneurship. Learn more about PeaceWorks and OneVoice Movement at www.peaceworks.com and www.onemillionvoices.org.

“KIND Plus” Bars Available Nationwide in August 2008 New Nutritional Bars Feature Ingredients You Can See & Pronounce 
Six New Flavors Bring Enhanced Nutrition to Wholesome Ingredients
  July 23, 2008 (New York, NY) – Today PeaceWorks Holdings announced their new line of their best-selling brand of KIND Fruit+Nut Bars, KIND Plus, will hit shelves nationwide in August 2008. The new product line introduces six new flavors and brings enhanced nutrition to the delicious taste you have come to expect from KIND. Loyal fans of KIND will quickly recognize the new bars since KIND Plus is made with all-natural ingredients you can see and pronounce, just like the original line of KIND Fruit+Nut Bars.   
“We’re thrilled to introduce this new line of products at a time when KIND is growing so rapidly,” said Daniel Lubetzky, Founder and CEO of PeaceWorks. Since its launch in 2004, KIND’s handmade bars have quickly ascended the ranks of the nutrition bar category to become one of the Top 4 selling brands in natural food stores in the United States. “What’s most exciting about our new flavors is the opportunity to help current and new fans of KIND snack even healthier by adding targeted supplements like antioxidants, omega-3, calcium, and protein.”
 KIND Plus’ new flavor combinations with their targeted supplements are:
 ·         KIND Plus Antioxidants – Cranberry & Almond
·         KIND Plus B-Complex – Passion Fruit & Macadamia
·         KIND Plus Calcium – Strawberry Nut Delight
·         KIND Plus Protein – Almond, Walnut & Macadamia
·         KIND Plus Calcium – Mango Macadamia
·         KIND Plus Omega-3 – Almond & Cashew 
Earlier this month, the popular Conde Nast blog Epicurious.com named KIND Plus to their “Best of Show” list at the NASFT’s 54th Annual Summer Fancy Food Show in New York among the tens of thousands of products on display. According to the Epicurious editors, “Still made with natural ingredients you can actually see and pronounce, these tasty KIND nutrition bars are now enhanced with antioxidants, calcium, protein, and omega-3s. We couldn’t get enough of the tropical Mango Macadamia with calcium and the Cranberry & Almond with antioxidants.”
 Available in over 15,000 locations in every state in the U.S., KIND offers a delicious and healthy alternative to the mash-up energy bars largely composed of emulsified grain and other fillers. KIND bars are made only from the highest quality fruits and nuts and packaged in clear wrappers, inviting inspection by picky consumers. KIND bars are also an excellent option for individuals with dietary restrictions as the bars are very low in sodium, gluten-free, wheat-free, dairy-free, sulfur-free, and made from whole fruits and nuts meaning all nutritional value stays intact.
 “These flavors are our first new products since launching the original line in 2004, and every single one of these bars has the potential to become a best-seller,” said Rami Leshem, Vice President of Sales for PeaceWorks. “Over the past few years, KIND has gained committed fans from all walks of life – from professional nutritionists to busy moms and dads – and we’re excited to help many more new customers snack healthier with this expansion of our exceptionally successful original line of bars.”
 KIND’s most loyal customers will also be able to order the bars online and earn a 10 percent discount by enrolling in the KIND Advantage program.  Learn more about KIND Advantage by visiting: http://www.kindsnacks.com/frequent-kind.html.
  Media Contact:

 About KIND Fruit+Nut Bars
 KIND is an award-winning brand of all-natural fruit and nut bars made by Peaceworks, a “not-only-for-profit” gourmet and healthy foods company based out of New York, NY. Since its launch in 2004, KIND’s handmade bars have quickly ascended the ranks of the nutrition bar category to become one of the Top 5 selling brands in the United States. Available in over 15,000 locations in every state in the U.S., KIND offers a delicious and healthy alternative to the mash-up energy bars largely composed of emulsified grain and other fillers. Among other high praise and awards, KIND won Health Magazine’s “Snack of the Year” in 2005. Learn more about KIND by visiting us online at www.kindsnacks.com.
 About PeaceWorks Holdings LLC Peaceworks Holdings LLC is a “not-only-for-profit” gourmet and healthy foods company based out of New York, NY. Since its beginnings in 1994, PeaceWorks Holdings has been a business that pursues both profit and peace. PeaceWorks currently sells three different lines of products: KIND Fruit + Nut Bars, Bali Spice (Asian cooking sauces), and MEDITALIA Tapenades and Pestos.
 KIND is an award-winning brand of all-natural fruit and nut bars that donates five percent of profits to the PeaceWorks Foundation’s philanthropic efforts. Bali Spice is a gourmet line of ready-to-use sauces from Thai, Indian and Chinese cuisine, and made in a woman-owned factory in Indonesia, through the cooperation of Christians, Buddhists and Muslims. MEDITALIA Tapenades and Pestos are produced in Israel through cooperation between Israelis and Arabs from neighborhood countries. Similar to KIND, five percent of profits from Bali Spice and MEDITALIA sales also go to the PeaceWorks Foundation.
 The PeaceWorks Foundation is a non-profit organization that fosters co-existence between people in conflict across the world, and particularly in the Middle East. The company has made such an impact with its efforts that in December 2007, PeaceWorks won Fast Company’s “Social Capitalist Award” for the fourth consecutive year. The Foundation’s hallmark project is The OneVoice Movement, the leading grassroots organization in Israel and Palestine helping to amplify moderate Israeli and Palestinian voices against violence and extremism.
 Learn more about PeaceWorks and OneVoice Movement at www.peaceworks.com and www.onemillionvoices.org.

PeaceWorks Announces Senior Hire to Grow KIND Brand Frank Smith Tapped to Lead KIND’s Marketing and New Business Development Teams  June 9, 2008 (New York, NY) – Today PeaceWorks Holdings announced the hiring of Frank Smith as Vice President of Marketing and New Business Development to lead the expansion and growth of KIND Fruit+Nut Bars, the best-selling brand of all-natural nutrition bars.  Prior to joining KIND, Smith was Vice President, Emerging Markets at Dale and Thomas Popcorn. At Dale and Thomas, Smith identified, implemented, managed and grew the Dale and Thomas Popcorn brand in multiple channels including major retail throughout the U.S.  His involvement helped lead Dale and Thomas Popcorn through successful initiatives such as their Organic Lemonade and Popcorn Bar launches. 

Smith adds over 20 years of diverse experience to the KIND team, including business development, management, business development strategy, product development and marketing.  “When we set out to find someone to manage our marketing and new business development teams in response to KIND’s explosive growth, we hoped to find a strong leader with solid experience across business disciplines,” said Daniel Lubetzky, Founder and CEO of PeaceWorks. “Given Frank Smith’s diverse and impressive experience, there’s no question we have found a perfect leader for KIND’s marketing and new business development units as the brand continues its rapid ascent as a leader in healthy snacking.”  “KIND is emerging from its status as one of the best kept secrets in healthy snacking to an established category leader. When you consider KIND’s growth since launching four years ago and the rapidly expanding market for healthy foods, the KIND’s potential as a brand is almost limitless,” said Smith. “What’s more, it’s personally rewarding to work for a company where social responsibility is so ingrained in the company’s history, culture, and product offerings.”  Smith’s hiring follows explosive growth by the KIND Fruit + Nut Bar brand since the first bars were sold in 2004. In a recent SPINS Market Data report measuring growth over the past year, KIND was identified as one of top four selling brands of nutrition bars in natural food stores across the United States. Additionally, after adding several retail outlets to its growing roster in early 2008, KIND is now sold in nearly every major retail and grocery chain in the United States including 7-11, Albertson’s, A&P, Duane Reade, Kroger, Publix, Safeway, Trader Joe’s, Wal-Mart, Whole Foods, Wild Oats, and Vitamin Shoppe. KIND also recently expanded international sales to include distribution in countries across four continents.

PeaceWorks has doubled its staff over the past 12 months and is looking to fill several additional positions in sales, marketing and operations to manage its growth. “As KIND grows and expands its distribution network, which now includes international sales, it’s important to have the right leadership in place,” said Rami Leshem, Senior Vice President of Sales. “We’re thrilled to welcome Frank Smith to the KIND family and we are confident we have found the ideal leader for our marketing and new business development teams.”   Media Contact:

Phil Walotsky

(212) 616-3006 x210

philip@peaceworks.net

   About KIND Fruit+Nut Bars  KIND is an award-winning brand of all-natural fruit and nut bars made by Peaceworks, a “not-only-for-profit” gourmet and healthy foods company based out of New York, NY. Since its launch in 2004, KIND’s handmade bars have quickly ascended the ranks of the nutrition bar category to become one of the Top 4 selling brands in natural food stores across the United States, according to SPINS Market Data. Available in over 20,000 locations in every state in the U.S., KIND offers a delicious, wholesome, and healthy alternative to the mash-up energy bars largely composed of emulsified grain and other fillers. Among other high praise and awards, KIND won Health Magazine’s “Snack of the Year” in 2005. Learn more about KIND by visiting us online at www.kindsnacks.com.  About PeaceWorks Holdings LLC PeaceWorks Holdings LLC is a “not-only-for-profit” gourmet and healthy foods company based out of New York, NY. Since its beginnings in 1994, PeaceWorks Holdings has been a business that pursues both profit and peace. PeaceWorks currently sells three different lines of products: KIND Fruit + Nut Bars, Bali Spice (Asian cooking sauces), and MEDITALIA Tapenades and Pestos.  KIND is an award-winning brand of all-natural fruit and nut bars that donates five percent of profits to the PeaceWorks Foundation’s philanthropic efforts. Bali Spice is a gourmet line of ready-to-use sauces from Thai, Indian and Chinese cuisine, and made in a woman-owned factory in Indonesia, through the cooperation of Christians, Buddhists and Muslims. MEDITALIA Tapenades and Pestos are produced in Israel through cooperation between Israelis and Arabs from neighborhood countries. Similar to KIND, five percent of profits from Bali Spice and MEDITALIA sales also go to the PeaceWorks Foundation.  The PeaceWorks Foundation is a non-profit organization that fosters co-existence between people in conflict across the world, and particularly in the Middle East. The company has made such an impact with its efforts that in December 2007, PeaceWorks won Fast Company’s “Social Capitalist Award” for the fourth consecutive year. The Foundation’s hallmark project is The OneVoice Movement, the leading grassroots organization in Israel and Palestine helping to amplify moderate Israeli and Palestinian voices against violence and extremism. Learn more about PeaceWorks and OneVoice Movement at www.peaceworks.com and www.onemillionvoices.org.  

On April 17th 2008, Family Circle’s Katie Temple wrote a piece about raising the bar. Here’s what she had to say about KIND:  ”These handmade gluten-free bars are a good source of fiber and come in six delicious varieties packed with an assortment of nuts, and chunks of driedfruits with honey. Calories: 160 to 225)”

Chelsea Now

Volume 1, Number 13

Janurary 11-17th 2008

BY STEPHANIE SHROEDER During the holiday season just passed, “showing good will toward all men (and women)” no doubt became a hackneyed phrase, as it does year in and year out. But one Chelsea company actually practices what the scripture preaches. 

PeaceWorks—a gourmet foods company, which has been headquartered on West 21st Street between Fifth and Sixth Avenues for the past five years, maker of the increasingly popular KIND fruit-and-nut bar storming bodegas, pharmacies and specialty stores near you—thinks of itself as a catalyst for peace by encouraging joint food-production businesses and ventures among people of opposing beliefs in volatile regions, particularly the Middle East.

Daniel Lubetzky, 38, began PeaceWorks, LLC—a so-called “not-only-for-profit” business—in 1994, after graduating from Stanford University Law School and visiting Israel on a fellowship to research the potential for Israeli-Arab cooperation. According to the social entrepreneur, the not-only-for-profit model means, “we don’t do anything that is not good business. We are striving to make the place a better world through best business practices and by being socially, politically and economically responsible corporate citizens.”

His Middle East experience fresh in his mind, Lubetzky began with a basic economic principle that each party (Jews and Muslims) should share in an exchange and each bring something to the table that benefits the other. The son of a Holocaust survivor, Lubetzsky was born and raised in Mexico. “As a minority in Mexico City, I was very influenced by my father’s stories of the Holocaust,” he remembers. “I am motivated by the same fear that grips all Jewish people—that it could happen again. I founded PeaceWorks both to obviate that fear and do good business.” Cooperation among people of different backgrounds and from neighboring countries at the trading, labor, ownership and management levels is one way PeaceWorks fosters mutual aid and teamwork in communities where war or ethnic strife exists. By trading with neighbors from rival groups or combining resources, PeaceWorks builds relationships among and between such warring factions as Israeli Jews and Palestinian Muslims in the Middle East—and works with the Tamil minority in Sri Lanka, along with other minorities in Indonesia and elsewhere.

Supplies and labor are mingled between peoples of two or more warring factions, for example Israelis and Palestinians, and management from both sides collaborate sto run gourmet food businesses. Working this way, PeaceWorks brings together those who would not “normally” peacefully co-exist, let alone be in business together. And, both sides generate profits, work for their own (and each others’) people, and operate under a code of ethics that dignifies and signifies PeaceWorks/One Voice’s mission.

Lubetzeky is optimistic that his not-only-for-profit model, based on sound business principles and cooperation, is the only way to solve conflict. “Changing their economic situation changes people’s lives. And in changing people’s economic lives, they are changing their political lives,” he said. “We assist in giving voice to all of those who want to change, both economically and politically.”To that end, Lubetzky also started the PeaceWorks Foundation/OneVoice after the breakdown of the last of the Camp David negotiations in 2002 and the outbreak of violence in the Middle East at the time.  According to Darya Shaikh, executive director of the foundation, its real work is done on the streets of Israel, the West Bank and Gaza. “It is our work to shatter stereotypes and get the message across that the moderate majority wants peace,” she said. “We are engaged in action internationally to support these moderate voices, but not impose our values on other cultures.” Says Shaikh, “Ninety-five percent of the ‘action’ of OneVoice is mediated through Middle Eastern town-hall meetings, street mobilization and other grassroots activism that brings people together.   

New Nutritional Bars Feature Ingredients You Can See & Pronounce
Six New Flavors Bring Enhanced Nutrition to Wholesome Ingredients

March 12, 2008 (New York, NY) – Today PeaceWorks Holdings announced a new line of their best-selling brand of KIND Fruit+Nut Bars: KIND Plus. The new product line introduces six new flavors and brings enhanced nutrition to the delicious taste you have come to expect from KIND. Loyal fans of KIND will quickly recognize the new bars since KIND Plus is made with all-natural ingredients you can see and pronounce, just like the original line of KIND Fruit+Nut Bars.

“We’re thrilled to introduce this new line of products at a time when KIND is growing so rapidly,” said Daniel Lubetzky, Founder and CEO of PeaceWorks. Since its launch in 2004, KIND’s handmade bars have quickly ascended the ranks of the nutrition bar category to become one of the Top 5 selling brands in the United States. “What’s most exciting about our new flavors is the opportunity to help current and new fans of KIND snack even healthier by adding targeted supplements like antioxidants, Omega-3, calcium, fiber, and protein.”

KIND Plus’ new flavor combinations with their targeted supplements are:

· KIND Plus Calcium – Cranberry & Almond

· KIND Plus Protein – Almond, Walnut & Macadamia

· KIND Plus B-Complex – Passion Fruit & Macadamia

· KIND Plus Fiber – Strawberry Nut Delight

· KIND Plus Antioxidants – Mango Macadamia

· KIND Plus Omega-3 – Almond & Cashew

Available in over 15,000 locations in every state in the U.S., KIND offers a delicious and healthy alternative to the mash-up energy bars largely composed of emulsified grain and other fillers. KIND bars are made only from the highest quality fruits and nuts and packaged in clear wrappers, inviting inspection by picky consumers. KIND bars are also an excellent option for individuals with dietary restrictions as the bars are very low in sodium, gluten-free, wheat-free, dairy-free, sulfur-free, and made from whole fruits and nuts meaning all nutritional value stays intact.

“These flavors are our first new products since launching the original line in 2004, and every single one of these bars has the potential to become a best-seller,” said Rami Leshem, Vice President of Sales for PeaceWorks. “Over the past few years, KIND has gained committed fans from all walks of life – from professional nutritionists to busy moms and dads – and we’re excited to help many more new customers snack healthier with this expansion of our exceptionally successful original line of bars.”

KIND Plus is expected to achieve national distribution by July 2008. KIND’s most loyal customers will also be able to order the bars online and earn a 10 percent discount by enrolling in the KIND Advantage program. Learn more about KIND Advantage by visiting: http://www.kindsnacks.com/frequent-kind.html.

Media Contact:
Phil Walotsky
(212) 616-3006 x210
philip@peaceworks.net

Sales Contact:
Rami Leshem
(212) 616-3006 x108
rami@peaceworks.net

About KIND Fruit+Nut Bars

KIND is an award-winning brand of all-natural fruit and nut bars made by Peaceworks, a “not-only-for-profit” gourmet and healthy foods company based out of New York, NY. Since its launch in 2004, KIND’s handmade bars have quickly ascended the ranks of the nutrition bar category to become one of the Top 5 selling brands in the United States. Available in over 15,000 locations in every state in the U.S., KIND offers a delicious and healthy alternative to the mash-up energy bars largely composed of emulsified grain and other fillers. Among other high praise and awards, KIND won Health Magazine’s “Snack of the Year” in 2005. Learn more about KIND by visiting us online at www.kindsnacks.com.

About PeaceWorks Holdings LLC

Peaceworks Holdings LLC is a “not-only-for-profit” gourmet and healthy foods company based out of New York, NY. Since its beginnings in 1994, PeaceWorks Holdings has been a business that pursues both profit and peace. PeaceWorks currently sells three different lines of products: KIND Fruit + Nut Bars, Bali Spice (Asian cooking sauces), and MEDITALIA Tapenades and Pestos.

KIND is an award-winning brand of all-natural fruit and nut bars that donates five percent of profits to the PeaceWorks Foundation’s philanthropic efforts. Bali Spice is a gourmet line of ready-to-use sauces from Thai, Indian and Chinese cuisine, and made in a woman-owned factory in Indonesia, through the cooperation of Christians, Buddhists and Muslims. MEDITALIA Tapenades and Pestos are produced in Israel through cooperation between Israelis and Arabs from neighborhood countries. Similar to KIND, five percent of profits from Bali Spice and MEDITALIA sales also go to the PeaceWorks Foundation.

The PeaceWorks Foundation is a non-profit organization that fosters co-existence between people in conflict across the world, and particularly in the Middle East. The company has made such an impact with its efforts that in December 2007, PeaceWorks won Fast Company’s “Social Capitalist Award” for the fourth consecutive year. The Foundation’s hallmark project is The OneVoice Movement, the leading grassroots organization in Israel and Palestine helping to amplify moderate Israeli and Palestinian voices against violence and extremism.

Learn more about PeaceWorks and OneVoice Movement at www.peaceworks.com and www.onemillionvoices.org.

NEW YORK — PeaceWorks Holdings has announced a new line of Kind Fruit + Nut Bars — Kind Plus. The new line features six flavors with enhanced nutrition.

"We’re thrilled to introduce this new line of products at a time when Kind is growing so rapidly," said Daniel Lubetzky, founder and chief executive officer of PeaceWorks. "What’s most exciting about our new flavors is the opportunity to help current and new fans of Kind snack even healthier by adding targeted supplements like antioxidants, omega-3, calcium, fiber and protein."

The new flavors include Kind Plus Calcium in a cranberry and almond flavor; Kind Plus Protein with almonds, walnuts and macadamia nuts; Kind Plus B-Concept with passion fruit and macadamia; Kind Plus Fiber in a strawberry nut delight flavor; Kind Plus Antioxidants in a mango macadamia flavor; and Kind Plus Omega-3 with almonds and cashews.

"These flavors are our first new products since launching the original line in 2004, and every single one of these bars has the potential to become a best-seller," said Rami Leshem, vice-president of sales for PeaceWorks. "Over the past few years, Kind has gained committed fans from all walks of life — from professional nutritionists to busy moms and dads — and we’re excited to help many more new customers snack healthier with this expansion of our exceptionally successful original line of bars."

The new line is expected to be in stores this summer, and all Kind bars are low in sodium, gluten-free, wheat-free, dairy-free and sulfur-free.

Source: http://foodbusinessnews.net/news/headline_stories.asp?en=y&ArticleID=92022